It gives you much needed control over your online assets. Having a food blog as well as a food page helps you not put all your eggs in one basket. What am I trying to tell you? You may think you own your account, but in reality you actually don’t. He made another one which amassed 1 million followers within 5 days and it got banned again! Reason #4: Account suspension & shadow bansĮspecially Instagram and Twitter accounts often get banned sometimes for things their owners weren’t aware of.Īn influencer I know got his account terminated at 1.2 million followers. If a blog has 100,000 visitors a month, it means 100,000 people actually came in and saw the content that month. You wouldn’t believe that out of the 30k followers she had, only 2.5k saw the Reel she created. Just last week my Influencer Marketing Agency contracted a micro influencer to run a campaign for a client of ours. To put it into context, if you had 100,000 followers on Instagram, it means only 5,000 followers actually see your posts! In fact, the real figure is way, way lower.Īccording to Ignite Social Media, Instagram has an average post reach of 5%! Why do you think short form video content have become the new craze on social media?īut if you had a good blog as well, all you’d need to do is post just a snippet of your food recipes on social media and link back to your blog for the full course meal.īecause an Instagram Influencer has 100,000 followers doesn’t mean that their posts are seen by 100k people. Once people login, there’s toooo much content to consume from our timelines and in order to take in as much in little time, we more or less skim through our Newsfeeds.Īs such, you dare not publish a full recipe post on your social platforms because hardly anyone has the attention span capable of sitting on that content and digesting even 50% of it.Įven long form recipe videos will suffer if it’s anywhere else apart from YouTube. Let’s face it, you have just a few seconds to capture the attention of your ideal audience on Social media, after which, they’ve moved on. If you seek to have only a food page, you automatically miss out on all this potential money.ĪLSO READ: 63+ Outrageously Funny Burger Names You Haven’t Heard They have intent to buy, they are just looking for extra information to guide them on this path. If you had a good blog on the other hand, those who search for you are already further down the Buyer’s Journey and are in the consideration phase. So all the posts and ads you’d put out would be basically to create awareness for what you’re doing to potential customers or followers. The thing about social media when it comes to buying is that from the very start, there is no intent to convert. In marketing, a typical “Buyer’s Journey” looks like this:Īwareness > Consideration > Conversion > Retention This means that if all you are is a food Instagrammer, no one’s gonna find you in their time of need.įurthermore, with search comes “intent” to buy or convert. Search Engine Optimization (SEO) is the series of activities you do on your website that makes you appear on the first page of Google when people search for a particular keyword.Įspecially if you’re planning on running a page about food recipes, fact is that by behavior, when people are looking for how to cook this or that recipe, they “search” for it on Google. Here are 5 reasons why you MUST NOT have a social media food page without having a good blog as well: Take it from someone who has both page and blog, trust me, I know what is obtainable on both ends of this spectrum. While it’s great to be on social media that way, it also comes with a ton of limitations. I know you all came here to find suitable names for your food Instagram page, but hear me out. 29 Funny Names (And Shop Names) For Milkshakes You Won’t Believe Why you mustn’t have an Instagram food page without a food blog.Conclusions on food page names for Instagram Food page names for Instagram
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